Workshop 3

An appropriate strategy should be chosen for investing in our online TV business in effective way.  Also, the options of several properties for our online TV programs would be prioritized to invest as the business strategy. The justifications for choosing the order of priorities to invest in Online TV Business are as follow:

•       Direct subscription of individual (home based) customers.
•       Advertising in Facebook® and through Google engine searches.
•       Pay per view in hotels.
•       Lock in suppliers (content producers) through a portal that offers rewards for latest releases (movies, TV programmes).

The strategy process for our online business is:

1. Reaching the right customer.

2. Using the right channel.

3. At the right time.

4. With the right offering or product.

In this business strategy, the target users should be identified firstly, then analyze their behaviors, like what time and the way they prefer to choose for watching TV online. A right communication channel will set up to support the service for customers, such as search through Google engine or advertise in Facebook. Our TV online business also support right offering and product, like get revenue by pay per view in hotels and the video games rental by CD/DVD-mail.